Plend is

Rob was forced to use high interest credit cards after moving to the UK, despite a successful career in financial services in London.

His debt spiralled and eventually needed to be restructured. He paid back every penny, but it ruined his already thin credit score.

13 million+ people like Rob can’t get an affordable loan in the UK because lenders don’t understand them.

We’re on a mission to create a more financially inclusive UK

By personalising credit and making smarter lending decisions, we’re able to give ambitious people currently locked out of affordable credit, the ability to achieve their goals and unlock their potential.

You don’t need to settle for the status quo anymore. We have no intention of putting you in a box based on your credit score. Instead, we’re determined to treat you fairly based on your financial position today.

Our brand values

Wonderfully Different
We believe in a world that’s inclusive, celebrates diversity and treats everyone fairly and with respect.
People Power
We’re better together. Our community is at the heart of everything we do.
Innovate with Purpose
You don’t have to settle for the status quo, we’re building a better tomorrow for you.
Financial Freedom
We know how financial independence can be incredibly empowering and is vital for a healthy and happy life.
Plend is Personal
It’s why we started Plend – we care passionately about the people we serve.

Liking what you see and keen to help build a more financially inclusive UK?

We’re always on the hunt for passionate people to join us on our mission to provide affordable credit to the masses.


We’re working with best in class partners to deliver a solution that is tried, tested and mission driven

Our solution would not be the same without our incredible partners. From lending and strategic partners to technical and integration partners, we’ve got a network of experts ensuring our product is second to none.

Backed by investors that share our vision

Want to work with us on building a better way to borrow?

We’re partnering with financial institutions across the UK to improve their credit risk and affordability processes.

If you represent a Credit Union, CDFI or another type of Lender, get in touch to see if we can assist with a solution that’s right for your customers.

Embedded consumer lending
Free PLEND Score®